Discover the ultimate travel guide tailored for international BTS fans seeking to experience the heart of Korean culture.
What are the essential BTS-themed places every ARMY must visit in Korea?
This guide is designed for global ARMYs looking to connect deeply with BTS beyond music—through places filled with memories, meanings, and Korean culture. From filming locations to official merch spots, and even peaceful retreats where BTS found inspiration, this list is crafted from a Korean-American veteran’s perspective who understands both Western fan curiosity and Korean cultural authenticity.
Where the Journey Began: BTS Debut Sites
The neighborhood of Nonhyeon in Seoul holds nostalgic meaning for many fans.
BigHit’s old office, where BTS trained and debuted, is a symbolic destination. While the building is no longer occupied by the label, many ARMYs still walk by to pay homage to their humble beginnings.
Nearby, the old dorms and training facilities give a sense of how far the group has come. For those who want to feel the authentic BTS origins, this area is a meaningful start.
HYBE Insight Museum: A Fan's Holy Ground
Located in Yongsan, HYBE Insight is an immersive exhibition space built by BTS’s current label.
Visitors can walk through sound rooms, see exclusive behind-the-scenes footage, and experience interactive storytelling about BTS and other artists.
The exhibition changes frequently, so it’s always fresh. You’ll need to reserve tickets in advance through the official website.
This is where fans get to see BTS through the lens of artistry and dedication.
BTS Filming Locations: A Walk Through Iconic Scenes
From “Spring Day” to “Run,” many of BTS’s music videos are shot in visually stunning locations.
| Music Video | Location | Region |
|---|---|---|
| Spring Day | Jumunjin Beach | Gangneung |
| War of Hormone | Iryeong Station | Uijeongbu |
| Run | Yongma Land | Seoul |
Many ARMYs plan day trips to these sites, re-enacting poses or capturing the vibe.
Important tip: Always respect the local environment and avoid causing disruptions.
BTS Bus Stops and Murals: Social Media Gold
The recreated “Spring Day” bus stop in Jumunjin has become a pilgrimage site.
Fans from across the world visit just to snap a photo at the exact replica of the bus stop from the MV.
In addition, various cities like Busan, Daegu, and Seoul have BTS-themed murals celebrating their success and heritage.
These make for excellent Instagram moments and help fans trace the group’s hometowns.
Cafés and Restaurants Loved by BTS
As food is an essential part of Korean culture, visiting BTS’s favorite eateries brings fans closer to their daily lives.
| Member | Favorite Spot | Dish | Location |
|---|---|---|---|
| Jungkook | BBQ Maekban | Pork belly | Seoul |
| Jimin | Busan Dwaeji Gukbap | Pork soup | Busan |
| Jin | Ossu Seiromushi | Japanese steamed dish | Seoul |
Most of these restaurants are still operating and proudly feature BTS’s signed photos on their walls.
Hanbok and K-Beauty: BTS’s Cultural Influence
To fully embrace the culture BTS represents, many fans enjoy wearing Hanbok at Gyeongbokgung Palace—just like BTS did.
Nearby, stores offer modern Hanbok rentals that blend tradition with BTS-inspired styles.
Additionally, K-beauty shops often feature BTS-endorsed skincare or makeup brands, letting ARMYs enjoy Korean beauty like their idols.
Immersing in these traditions enhances not only your fandom but your connection to Korean heritage.
Emotional Retreats: Where BTS Found Peace
Locations such as Jeju Island and the countryside filming spots of In the SOOP provide a calm, reflective vibe.
These serene retreats are not just beautiful—they’re meaningful because they show the other side of BTS:
the human, introspective artists seeking peace amidst global fame.
Many fans visit these areas to unwind, journal, or even meditate, connecting with BTS’s journey on a deeper level.
Exclusive BTS Merchandise Shops
While buying online is easy, visiting physical stores offers a unique thrill.
The LINE Friends Store in Itaewon and K-pop flagship shops in Myeongdong carry official BT21 and BTS items.
| Store Name | Location | Specialty |
|---|---|---|
| LINE Friends | Itaewon | BT21 merch |
| ARMY Lounge | Hongdae | BTS photo sets |
| K-Pop Square | Myeongdong | Albums & posters |
Don’t forget your passport—some stores offer VAT refunds for tourists.
Final Thoughts: Connecting Cultures Through BTS
As a Korean-American who served in the U.S. Army and now lives in Korea, I see how BTS acts as a bridge.
For global ARMYs, these destinations are more than travel spots—they are keys to understanding a culture, a people, and a movement.
To walk where BTS walked is to feel their journey, and in turn, find your own.